XM 724 - Marketing Strategy II

(1.00 cr.)

Prerequisite: XM 722 . Restricted to EMBA students. A continuation of XM 722. Covers topical issues in marketing. The specific focus of the course is determined by current economic, global, and societal circumstances and trends. Marketing's role in and response to contemporary issues are at the forefront of the topics covered. Course content delivered in two parts. (Fall/Spring)