CM 358 - Social Media in Advertising and Public Relations

(3.00 cr.)

Prerequisite: CM 226 or CM 227 . A study of social media use (e.g., Facebook, Twitter) for advertising and public relations functions, including promotion of products and services, image formation and management, and community relations. Students learn industry "best practices" for utilizing social media-such as consumer tracking/measurement and search engine optimization (SEO)-and plan a social media campaign. Use of classroom technology is required.