2018-2019 Undergraduate Academic Catalogue 
    
    Mar 28, 2024  
2018-2019 Undergraduate Academic Catalogue [ARCHIVED CATALOG]

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CM 377 - Media Relations

(3.00 cr.)

Prerequisite: CM 227  or CM 307 . A vital skill for public relations professionals is their ability to communicate effectively with members of the media on behalf of an organization. Students are provided with the techniques and strategies needed to support the role of an organizational media relations manager with emphasis on serving as a spokesperson. This course looks at the media needs, including communication planning, tips, and techniques. Additionally, the course establishes a framework for a successful media relations program. A significant portion of the course requires students to participate as spokespersons in various scenario-based exercises.



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