CM 201 - Media Writing

(3.00 cr.)

Students learn basic story writing skills that can be applied across communication fields, including journalism, digital media, public relations, and advertising. In this course, students explore what news is, how to interview effectively, and how to distinguish fact from opinion or fiction. Students learn how to tailor their messages in advertising campaigns, to social media platforms, and how to direct their messages to the media in press releases. Students are also introduced to some basic grammar rules in communication fields and explore some of the ethical issues facing news journalists, advertising executives, and public relations professionals today. Required for communication majors.