BA 401 - New Venture Creation

(3.00 cr.)

Prerequisite: AC 201 , BA 210 , FI 320 or BH 320 ; MG 201 or BH 201 ; MK 240 or BH 240 . Restricted to seniors. Students are expected to work on launching a start-up in either independent or organizational (intrapreneurship) settings. Working in teams, students experiment with different business models, validate a market need, and build all facets of a start-up. Students are expected to achieve milestones and identify key risks on which the enterprise's success depends.