2017-2018 Undergraduate Academic Catalogue 
    
    Mar 28, 2024  
2017-2018 Undergraduate Academic Catalogue [ARCHIVED CATALOG]

Communication, Advertising/Public Relations Specialization, B.A.


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Introductory Courses:


All majors take a minimum of four 200-level courses, including the required introductory course for their area of specialization, as follows:

Intermediate Courses:


Majors must take a combination of eight 300- and 400-level courses, which include at least three courses in one specialization. Majors may choose a second specialization.

Requirements for the Major


Requirements for the major and an example of a typical program are listed below:

Freshman Year


Spring Term


  • CM 200-Level Specialization Course
  • HS 100-Level Core Course
  • PL 200-Level Philosophical Perspectives Course
  • Language Core or
  • Elective
  • Math/Science Core

Sophomore Year


Fall Term


  • CM 200-Level Introductory Course
  • CM 300-Level Specialization Course
  • History Core
  • Math/Science Core
  • Social Science Core

Spring Term


  • CM 200-Level Introductory Course
  • CM 300-Level Specialization Course
  • English Core
  • Fine Arts Core
  • Natural Science Core

Junior Year


Fall Term


Spring Term


  • CM 300-Level Intermediate Course
  • CM 300-Level Intermediate Course
  • Social Science Core
  • Theology Core
  • Elective

Senior Year


Fall Term


Spring Term


  • CM 400-Level Capstone Course
  • Nondepartmental Elective
  • Elective
  • Elective
  • Elective

Notes:


  1. Communication majors must choose one specialization composed of one 200-level course, three 300-level courses, and a senior capstone course in advertising/public relations, digital media, or journalism.
  2. Communication majors may choose a second specialization composed of one 200-level course, three 300-level courses, and a senior capstone course.
  3. The digital media specialization may be fulfilled with any senior capstone course for which prerequisites have been met.
  4. Advertising/public relations students are urged to consider minoring in marketing or business. Digital media students are urged to consider minoring in fine arts. All students are urged to consider minoring in writing.
  5. Students are urged to consider American Society (SC 103 ) as their social science core course and Media Ethics (PL 316 ) as their ethics core course.
  6. Photojournalism students should choose either a communication major and a visual arts minor with a photography concentration, or a visual arts major with a photography concentration and a communication minor.
  7. One three-credit internship may be counted toward the graduation requirement. A one-credit internship does not count toward the graduation requirement.
  8. Students must complete the diversity core requirement through a designated diversity core, major, or elective course (see Diversity Core Requirement  under Curriculum and Policies).

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