2018-2019 Undergraduate Academic Catalogue 
    
    Jul 19, 2018  
2018-2019 Undergraduate Academic Catalogue

Communication, Advertising/Public Relations Specialization, B.A.


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Introductory Courses:


All Communication, Advertising/PR specialization majors are required to take the following four courses, normally completed by the end of sophomore year:

Intermediate Courses:


Majors must take a combination of eight 300- and 400-level communication courses, which include at least three courses in one specialization. Majors may choose a second specialization.

Requirements for the Major


Freshman Year


Spring Term


  • CM 201 - Media Writing
  • HS 100-Level Core Course
  • PL 200-Level Philosophical Perspectives Course
  • Language Core or
  • Elective
  • Math/Science Core

Sophomore Year


Fall Term


Spring Term


  • CM 300-Level Advertising/PR Specialization Course
  • CM 300/400-Level Course
  • English Core
  • Fine Arts Core
  • Natural Science Core

Junior Year


Fall Term


Spring Term


  • CM 300-Level Advertising/PR Course
  • CM 300/400-Level Course
  • Social Science Core
  • Theology Core
  • Elective

Senior Year


Fall Term


  • CM 300/400-Level Course
  • CM 300/400-Level Course
  • Ethics Core
  • Nondepartmental Elective
  • Elective

Spring Term


  • CM 400-Level Capstone Course
  • Nondepartmental Elective
  • Elective
  • Elective
  • Elective

Notes:


  1. Communication majors must choose one specialization (Advertising/PR, Journalism, or Digital Media) composed of the appropriate 300-level pathway course (CM 307  or CM 308 ), three 300-level courses within their specialization, and a 400-level senior capstone course in any specialization as long as the prerequisites have been met.
  2. Communication majors may choose a second specialization composed of the appropriate 300-level pathway course (CM 307  or CM 308 ) and three 300-level courses within that specialization. Double specialization majors need to take only one senior capstone course, under the specialization of their chosing, as long as the prerequisites have been met.
  3. Communication majors may choose a second specialization in Media & Society composed of four appropriate 300-level courses within that specialization. This specialization must be taken along with an Advertising/PR, Journalism, or Digital Media specialization.
  4. Advertising/PR students are encouraged to minor in marketing or business. Digital Media students are encouraged to minor in fine arts. Journalism students are enouraged to minor in writing.
  5. Students are urged to consider American Society (SC 103 ) as their social science core course; Media Ethics (PL 316 ) as their ethics core course; and Statistics (ST 110 ) as their math core course, if appropriate to their skills and interests.
  6. Photojournalism students should choose either a communication major and a visual arts minor with a photography concentration, or a visual arts major with a photography concentration and a communication minor.
  7. Two three-credit internships may be counted toward the graduation requirement. A one-credit internship does not count toward the graduation requirement.
  8. Students must complete the diversity core requirement through a designated diversity core, major, or elective course (see Diversity Core Requirement  under Curriculum and Policies).

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