2017-2018 Undergraduate Academic Catalogue [ARCHIVED CATALOG]
Course Descriptions
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Latin |
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LT 310 - Roman Tragedy (3.00 cr.)
Prerequisite: LT 104 or equivalent. An examination of selected plays of Seneca, with particular attention given to their literary precursors. Students study the language of the plays and also learn to appreciate them as pieces of living theater.
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LT 311 - Cicero (3.00 cr.)
Prerequisite: LT 104 or equivalent. A reading of selected passages from Cicero's letters, speeches, and philosophical works. In studying the life, career, and concerns of this eminent politician and social philosopher the class explores the events, personalities, and shifting values of the Romans in an age of revolution. II
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LT 315 - Tacitus and Suetonius (3.00 cr.)
Prerequisite: LT 104 or equivalent. Selections from the chief writers of history and biography of the Roman Empire. Discussions focus on the history of the emperors from Augustus to Nero, the differences between history and biography, and the authors' selection and presentation of material. II
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LT 320 - Livy (3.00 cr.)
Prerequisite: LT 104 or equivalent. A reading of select passages from Livy's monumental history of the rise and corruption of the Roman Empire. Focuses on the events described; ancient notions of history; and how Livy viewed the intersection of power, degeneration, human frailty, and wealth. II
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LT 325 - Cicero's Speeches (3.00 cr.)
Prerequisite: LT 104 or equivalent. A reading of select orations of Cicero, with particular attention to rhetorical analysis as well as to historical, political, and social background.
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LT 330 - Roman Historians (3.00 cr.)
Prerequisite: LT 104 or equivalent. One of the major Roman historians will be read extensively, the others more briefly. Attention drawn to the literary style of each author and to the canons of Roman historical writing with special attention to the rhetorical traditions derived from the Hellenistic historiographers. II
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LT 333 - Sallust (3.00 cr.)
Prerequisite: LT 104 or equivalent. A reading of the historical writings of Sallust with attention to his historical accuracy, his place in the development of Latin prose style and his description of the shortcomings of the Roman senatorial order. II
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LT 334 - Roman Lyric (3.00 cr.)
Prerequisite: LT 104 or equivalent. A study of the development of lyric poetry in Rome with special attention to the lyrics of Catullus and Horace. II
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LT 340 - Roman Comedy (3.00 cr.)
Prerequisite: LT 104 or equivalent. An examination of selected plays of Plautus and Terence, along with notice of their precursors, backgrounds, and some descendants. Students study the language of the plays and also learn to appreciate them as hilarious, artful, and living theatre. II
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LT 344 - Horace (3.00 cr.)
Prerequisite: LT 104 or equivalent. Selected odes, satires, and epistles. II
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LT 350 - Readings in Medieval Latin I (3.00 cr.)
Prerequisite: LT 104 or equivalent. Selections from prose and poetry including the Vulgate Bible, Augustine, Saints' lives, hymns, and parodies. Students examine differences in content and language between classical and medieval Latin literature. Projects are based on the interests of individual students. IC/IM
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LT 351 - Readings in Medieval Latin II (3.00 cr.)
Prerequisite: LT 104 or equivalent. Selections from medieval Latin prose and poetry. Comparison between classical and medieval styles. Readings vary with the instructor and with student interest. IC/IM
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LT 354 - Petronius (3.00 cr.)
Prerequisite: LT 104 or equivalent. Readings in one of ancient Rome's wildest and most extravagant authors and one of classical antiquity's few surviving novels. Students experience the seedy underbelly of Rome at its most decadent in the words of one of the Latin language's funniest and most brilliant prose stylists, while, among other delights, attending the most bizarre and hilarious banquet in literature. Werewolves, too.
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LT 355 - Petronius and Apuleius (3.00 cr.)
Prerequisite: LT 104 or equivalent. Close reading of sections of two underground classics, Petronius' Satyricon and Apuleius' Metamorphoses. Discussions focus on language, style, and subject matter along with the lure of the demimonde, sociocultural background, antihero, narrative technique, literary parody, and religious echoes. II
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LT 356 - Apuleius (3.00 cr.)
Prerequisite: LT 104 or equivalent. Close reading of sections of Apuleius' underground classic Metamorphoses. Discussions focus on language, style, and subject matter along with the lure of the demimonde, sociocultural background, antihero, narrative technique, literary parody, and religious echoes. II
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LT 360 - Independent Study: Latin (3.00 cr.)
Prerequisite: LT 104 or equivalent. An independent study in Latin language and/or literature. Topics vary. May be repeated once for credit with different topic.
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LT 365 - Roman Letters and Life (3.00 cr.)
Prerequisite: LT 104 or equivalent. Students read Roman letters that reflect the full spectrum of the ancient Roman experience and represent some of the finest Latin prose, including Cicero's political rants and his love for his daughter; Pliny's descriptions of the destruction of Pompeii and the persecution of the early Christians; Seneca's response to the brutality of the Roman games; and the correspondence of Roman soldiers and their wives stationed on the frosty northern borders of the Empire.
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LT 374 - Roman Satire (3.00 cr.)
Prerequisite: LT 104 or equivalent. A study of the origin and development of the only literary form created by the Romans, with selections from Horace, Persius, and Juvenal. II
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LT 375 - Latin Elegy (3.00 cr.)
Prerequisite: LT 104 or equivalent. Students are introduced to the themes and conventions of Latin elegy via select poems of Propertius, Tibullus, and Ovid (Amores, Ars Amatoria, Tristia). The course examines issues such as gender, genre, and the literary politics of Augustan Rome. It also situates elegy within its wider historical context through supplementary readings of love poetry from antiquity through the Renaissance and beyond.
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LT 380 - Ovid (3.00 cr.)
Prerequisite: LT 104 or equivalent. A reading of extensive selections from the brilliant poet of love and change; human psychology as seen through the lens of the classical myths. II/IM
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LT 385 - Vergil's Gentler Muse: The Eclogues and Georgics (3.00 cr.)
Prerequisite: LT 104 or equivalent. Before Vergil sang of arms and the man, he composed the Eclogues and Georgics-poems no less masterful than the Aeneid, and equally influential within Western literature. Through select readings from these works, students examine Vergil's depiction of country life and love; the struggle to lead a good life in a harsh world; and the relations between man, nature, and society. These poems are also explored as a philosophical response to recent political crises in Rome.
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LT 386 - Ovid's Metamorphoses (3.00 cr.)
Prerequisite: LT 104 or equivalent. A reading of extensive selections from the brilliant poem of change; human psychology as seen through the lens of the classical myths. II/IM
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LT 390 - City as Text: A Literary Guide to Rome (3.00 cr.)
Prerequisite: LT 104 or equivalent. Students explore the city of Rome as reflected in Latin literary texts, and the cityscape itself as a text that conveys certain messages through its monuments. Drawing from the fields of art, archaeology, and literature, the course takes students on an imaginative tour of some of Rome's famous sites, examining why they were built, what they say, and how ancient authors responded to them and, in doing so, constructed themselves as Romans. Readings focus on the Augustan Age and may include selections from Ovid, Horace, Cicero, and Livy, among others.
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Law and Social Responsibility/Business Law |
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LW 103 - Law and the City: Planning, Politics, and Justice (3.00 cr.)
People shape, and are shaped by, the cities they inhabit. Every city looks, feels, and operates differently due to conflicting political, economic, and demographic pressures. How people use the law to construct their urban environments defines and distinguishes them from others. Examples are zoning laws, which divide, promote, and prohibit various activities within a city; criminal laws that shape the relationships between citizens and police; environmental laws that preserve and protect certain lands while concentrating the contamination of others; and municipal governance laws that allocate political power among residential neighborhoods and socioeconomic groups. An historical examination of how these laws have been used, and by whom, reveals examples of how the American legal system has, in some cases, perpetuated social injustice, and in others, been used as a tool for social justice and change. The laws and legal theories at the heart of urban development are critically examined to help students to better engage directly with these issues as active citizens. IES/IFS
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LW 104 - Criminal Law and Society (3.00 cr.)
Criminal law is about a process by which evidence is gathered, organized, analyzed, and, if necessary, presented to a trier of fact to determine whether a defendant has committed a crime. This course considers principles of the law of crimes and proof of the criminal violation. More importantly, topics that sit at the intersection of law and justice are explored, making it clear that criminal law reflects the social setting in which it occurs. Does the government target certain groups for a disproportionate level of enforcement? Do prosecutors take into consideration the particular circumstances of the defendant's race, gender, social status, or economic situation in deciding whether conduct constitutes a crime? These and similar justice-based questions are considered. IFS
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LW 109 - Business, Law, and Society: Special Topics (3.00 cr.)
Provides a foundation for students who wish to explore the role that law plays in social, political, economic, and cultural life as it pertains to business behavior. The coursework provides a foundation of knowledge regarding the basic concepts necessary to understanding how business operates, the rules of law, and the influences and effects of law on the social and economic system. The course goal is to provide students with an understanding of the nature and functions of law in society and how law influences business behavior. IFS
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LW 305 - Legal Environment of Business (3.00 cr.)
Prerequisite: 60 credits. Examines the legal environment of business activity. Students learn to explain basic legal terms; articulate legal rights and requirements in the managerial setting; identify how a particular legal issue fits into the legal system and how law develops and changes; and discuss managing an organization's legal matters, including ethical use of the law. Topics include classifications and sources of law, dispute resolution, agency, business associations, corporate governance, contracts, torts, product liability, securities, equal employment opportunity; and intellectual property.
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LW 319 - Special Topics in Law, Social Responsibility, and Catholic Studies (3.00 cr.)
Prerequisite: 60 credits. Selected topics in Catholic Studies with a business or law perspective. Each topic is designed to foster discussion of the relationships among Christian faith, learning, business, law, and social responsibility. Seminar format. May be repeated for credit with different topics. IC
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LW 350 - Restorative Justice and Criminal Law (3.00 cr.)
The incarceration rate in the United States has reached one out of every one hundred adults. To many, such vast incarceration reflects the moral ills of innumerable individuals, as well as social injustices. Both restorative justice and Catholic social thought appear to agree that our society witnesses too much incarceration and too little healing of victims, offenders, and social consciousness. Restorative justice is a process to involve, to the extent possible, those who have a stake in a specific offense and to collectively identify and address harms, needs, and obligations in order to heal and put things as right as possible. Questions discussed: Can forgiveness play a role in criminal justice? Should a teenager be given a life sentence? Can linguists solve crimes that stump the police? Can society find new approaches to curb domestic homicide? (Spring only)
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LW 406 - Commercial Law (3.00 cr.)
Restricted to seniors or written permission of the instructor. Examines the legal aspects of a commercial transaction. Students learn to explain the nature of a commercial transaction including formulating a contract for the sale of goods, paying for the goods, and financing the transaction. Topics include contract law, the uniform commercial code (sale of goods, negotiable instruments, secured transactions, bank collections and deposits), surety, and bankruptcy. (Spring only)
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LW 409 - Special Topics in Law and Social Responsibility (3.00 cr.)
Prerequisite: 60 credits. Examines a selected area of law with in-depth coverage of concepts and applications. Students engage in serious, focused research. Past topics include constitutional law, gender and the law, children and the law, sports law, and Internet law. May be repeated for credit with different topics.
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LW 410 - International Business Law (3.00 cr.)
Prerequisite: LW 305 or BH 305 . Examines the principal laws, legal sources, enforcement forums, and legal issues relevant to managing international business. Students learn to explain the legal framework for international business, as well as relevant U.S. law, treaty, and host country laws. Topics include legal framework for international business; international sales contracts, including CISG, carriage by sea, letters of credit, and dispute resolution; GATT, EU, NAFTA, and U.S. import/export laws, including procedures to challenge trade practices; licensing and protection of intellectual property; host country regulations affecting fair trade, financing, employment, environment, forms of business organization, and human rights relevant to business. Fulfills upper-level course requirement and substitutes for an area study course in international business concentration. (Spring only)
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LW 411 - Environmental Law and Policy (3.00 cr.)
Prerequisite: 60 credits. Surveys the statutes, regulations, and common law principles and policies that address a wide range of environmental problems. Also compares different approaches to resolving environmental problems, e.g., traditional regulations, pollution prevention, and ecological restoration. GT/IES
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LW 490 - Capstone Project in American Studies (3.00 cr.)
As a capstone experience for the American Studies minor, each student develops an independent research project, internship, or service-based project, to be advised by two professors from different departments and presented at an end-of-year American Studies Symposium. The project constitutes the culmination of the student's work in American Studies and provides an opportunity for the student to bring together the perspectives of two different disciplines on a research area of particular interest. A project proposal must be submitted to and approved by the American Studies Committee prior to registration for either the fall or spring semester of the senior year. The project must contain both a research and a formal writing component (the equivalent of a 20-25 page research paper). Written or electronic permission of the instructor.
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LW 496 - Environmental Studies Experience (3.00 cr.)
A capstone experience in the environmental and sustainability studies minor, in which a student arranges an internship, independent study, or research experience with a faculty sponsor to engage in an in-depth exploration of a topic associated with environmental or sustainability issues. Written or electronic permission of a sponsoring faculty member and the environmental and sustainability studies director. Generally completed during the senior year. IES
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LW 499 - Internship in Legal Studies (3.00 cr.)
Prerequisite: LW 305 or BH 305 . Restricted to seniors. Students are prepared for careers in law through practical work experience. Students become familiar with the legal practice of an internship sponsor and accomplish law-related projects working with a legal professional. Offered only on an independent study basis. Only one internship course may count toward graduation requirements.
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Literacy |
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RE 219 - Processes and Acquisitions of Literacy (3.00 cr.)
Assists students in understanding the reading acquisition process. Course content is organized around current accepted research-based theoretical models that account for individual differences in reading. The Maryland State Department of Education has approved this course for the Processes and Acquisition requirement.
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RE 242 - Materials for Teaching Reading (3.00 cr.)
Prerequisite: RE 219 . Restricted to elementary education majors. Addresses selection and evaluation of print and electronic texts and identification of strategies used when teaching reading at children's instructional and developmental levels. The Maryland State Department of Education has approved this course for the Materials for Teaching Reading requirement.
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RE 344 - Assessment and Instruction in Reading I (3.00 cr.)
Prerequisite: RE 219 ; RE 242 or written permission of the instructor. Corequisite: ED 440 . Restricted to elementary education majors. Addresses a variety of reading instruction methods and assessment measures for primary age children. A main focus of the course is to develop an understanding of how word recognition strategies develop and lead to comprehension. The Maryland State Department of Education has approved this course in conjunction with RE 420 for the Instruction in Reading and Assessment of Reading requirements.
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RE 420 - Assessment and Instruction in Reading II (3.00 cr.)
Prerequisite: RE 219 , RE 242 , RE 344 ; or written permission of the instructor. Restricted to elementary education majors. Addresses a comprehensive array of instructional and assessment techniques and strategies for independent readers with specific attention to comprehension, vocabulary, and fluency. The Maryland State Department of Education has approved this course in conjunction with RE 344 for the Instruction in Reading and Assessment of Reading requirements.
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RE 474 - Teaching Reading in the Content Area I (3.00 cr.)
Prerequisite: ED 205 or written permission of the instructor. Introduces a wide variety of strategies which use reading, writing, speaking, listening, and viewing to support content learning. Particular attention is given to the development of vocabulary, comprehension, study skills, and writing strategies for all learners including struggling readers and English Language Learners. The Maryland State Department of Education has approved this course for the required Reading in the Content Area I course.
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RE 475 - Teaching Reading in the Content Area II (3.00 cr.)
Prerequisite: RE 474 . Further explores the research and application that addresses literacy as a tool for negotiating and comprehending content area material. Students revisit and add to a wide range of literacy based content area strategies. Particular attention is given to the instruction/assessment cycle, uses of technology, and supporting diverse learners. The Maryland State Department of Education has approved this course for the required Reading in the Content Area II course.
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Management |
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MG 100 - Introduction to Business (3.00 cr.)
Provides a basic understanding of business activity, including the language of business (definitions, concepts, and principles) and practical exercises related to business functions. Students learn to read a financial report and discuss the activities and decisions of the business functions. Topics include the context of business (economic, ethical, international, and uncertainty), as well as the importance, terminology, and activities of marketing, accounting, finance, human resources, teams, production, and business reporting.
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MG 201 - Management (3.00 cr.)
Restricted to sophomores, juniors, or seniors. Develops knowledge and skills in the management of organizational behavior. Topics include wealth creation, personality, motivation, leadership, planning, teamwork, ethics, and employee development. Teaching methods may include lectures, cases, team decisions, and discussion. Testing methods may include exams, papers, and team projects.
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MG 402 - Business Policy (3.00 cr.)
Prerequisite: FI 320 or BH 320 , IB 282 or BH 282 , LW 305 or BH 305 , MG 201 or BH 201 , MK 240 or BH 240 , OM 330 or BH 330 . FI 320 or BH 320 , OM 330 or BH 330 and LW 305 or BH 305 may be taken concurrently. Restricted to senior accounting or business administration majors. As a capstone experience for business and accounting majors that also integrates the functional areas of business, students focus on developing an overall management viewpoint and are exposed to a variety of perspectives on, approaches to, and tools for the conduct of strategic management. Through completion of strategic analyses and a strategic audit, students develop their capacities to describe, apply, and draw and defend conclusions from strategic analysis tools, summarize, present and discuss strategic topics and issues, and identify, understand, analyze and evaluate the strategies of businesses.
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MG 403 - Entrepreneurship (3.00 cr.)
Prerequisite: 60 credits. Enables students to understand entrepreneurial skills and processes for new business creation. Students evaluate their business entrepreneurial skills and aptitudes necessary to develop entrepreneurial initiatives and learn the challenges and rewards of entrepreneurship. Methods include lectures and case studies. Deliverables may include tests, papers, and entrepreneurial projects. (Fall only)
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MG 411 - Human Resources Management (3.00 cr.)
Prerequisite: MG 201 or BH 201 , and 60 credits. An examination of the contemporary personnel administration function including systems for manpower planning, recruitment and selection, evaluation, promotion and compensation, and employee development. Recent trends in the areas of management point of view rather than a department or specialist orientation. Discusses case equal opportunity, quality of work life, and union-management relations. (Fall only)
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MG 412 - Leadership (3.00 cr.)
Prerequisite: MG 201 or BH 201 , and 60 credits. Students develop a better understanding and practice of leadership through examination of the theory, research, and practice of effective leadership in a global, diverse world; the need for and development of leadership as part of the effective management of organizations; and the personal characteristics, behavioral styles, transformational, and other current models of leadership.
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MG 415 - International Management (3.00 cr.)
Prerequisite: EC 102 , IB 282 or BH 282 , MG 201 or BH 201 . Investigates business policy, strategy, structure, and process in an international context. Focuses on the international business environment and management practices outside the United States. Students develop an understanding of the complex and varied role of the general manager in a nondomestic environment. Topics include the international environment; the role of the general manager overseas; and global strategies, policies, and processes. Same course as IB 415 .
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MG 419 - Special Topics in Management (3.00 cr.)
Prerequisite: 60 credits. Readings and discussions in selected areas of management. Topics might include productivity management, career planning and development, small business management, organizational change and development, legal liabilities of managers, critical thinking, and R&D management. May be offered in Rome. May be repeated for credit with different topics.
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MG 451 - Global Social Entrepreneurship (3.00 cr.)
Prerequisite: 60 credits. Develops student knowledge and interest in social entrepreneurship. Social entrepreneurship is the social innovation process of applying sound business and entrepreneurial practices to solve social problems, empower people, and reduce poverty. The course uses lectures, videos, research articles, and student projects and presentations to build student knowledge and aptitude for social enterprise. Deliverables include presentations, papers, participation, and projects. (Spring only)
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MG 452 - Power and Influence (3.00 cr.)
Prerequisite: MG 201 or BH 201 , and 60 credits. Identifies sources of power and influence and analyzes the use of power to influence and achieve personal and organizational goals. Personality and experience often lead to the differences in interpretations of how power is used in organizations. Often new employees look to their own supervisors to shelter them from organizational politics and then the employees themselves become the pawns of political power. As organizations are political entities, this course analyzes choices regarding how objectives and strategies are made primarily on the basis of who has power and how that power is used.
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MG 499 - Management Internship (3.00 cr.)
Prerequisite: MG 201 or BH 201 and written or electronic permission of the department chair or instructor. Combines practical work experience with applied classroom work and projects. Individual internship placements for found for students. Students must complete a minimum of 150 hours working at the organization/business on projects and activities assigned by the supervisor. Scheduled performance reviews are completed by the student's supervisor. Classroom projects include: multiple networking assignments related to the internship placement, conducting and submitting a written industry analysis, weekly written reports integrating learning from completed coursework and the internship, reading a specialized "readings list" related to the industry of the student's placement, and developing an updated resume and cover letter at the end of the internship. Only one internship course may count toward graduation requirements.
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Marketing |
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MK 240 - Marketing (3.00 cr.)
Restricted to sophomores, juniors, or seniors. Students acquire an understanding of marketing's role in helping an organization create value. Students learn to identify the elements of the marketing mix, recognize how these elements can be integrated to achieve organizational objectives, and describe a product's marketing plan. Topics include market research, consumer behavior, market segmentation, targeting, positioning, and the marketing mix-product, promotion, pricing, and distribution.
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MK 346 - Consumer Behavior (3.00 cr.)
Prerequisite: MK 240 or BH 240 . Restricted to sophomores, juniors, or seniors. Considers multiple perspectives on consumer behavior, including psychological and sociological, and highlights how understanding consumers can inform marketing strategy. Considers the many facets of consumers as unique individuals and decision makers, the social and cultural influences on consumer behavior, and the ethical responsibility of marketers.
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MK 347 - International Marketing: Study in Rome (3.00 cr.)
Prerequisite: MK 240 . Restricted to juniors. Develops a global overview of the marketing function. Students learn to describe the international marketing context and identify adaptations in data collection and analysis, product, price, promotion, and distribution necessitated by this context. Topics include cultural, legal, financial, and organizational aspects of international marketing. Closed to students who have taken MK 348 .
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MK 348 - International Marketing: European Study Tour (3.00 cr.)
Prerequisite: MK 240 or BH 240 (may be taken concurrently). Restricted to sophomores, juniors, or seniors with cumulative GPA of 2.500 or higher. Develops a global overview of the marketing function. Students learn to describe the international marketing context and identify adaptations in data collection and analysis, product, price, promotion, and distribution necessitated by this context. Topics include cultural, legal, financial, and organizational aspects of international marketing. This course involves a one week study tour with site visits to organizations in several European countries. Preference may be given to marketing majors and minors.
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MK 440 - Selling Concepts and Strategies (3.00 cr.)
Prerequisite: MK 240 or BH 240 , and 60 credits. Develops personal sales effectiveness through focusing on customer orientation and a needs-based philosophy of client service. Examines the processes involved in business-to-business selling as well as the roles and responsibilities of sales representatives. Students learn to apply the strategies and enhanced interpersonal skills required in the selling of products, services, and ideas. Topics include relationship management, prospecting and sales planning, needs development, and adaptive selling.
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MK 441 - Marketing Research (3.00 cr.)
Prerequisite: EC 220 or ST 110 or ST 210 or ST 265 or equivalent, MK 240 or BH 240 . Restricted to senior business administration majors with a concentration in marketing or marketing minors. Examines the role of information in marketing decision making. Students learn to collect, analyze, interpret, and apply information from primary and secondary data sources. Topics include problem definition, secondary data, experimental design, focus groups, survey research, questionnaire design, and data analysis. Both qualitative and quantitative approaches are covered, with emphasis on managerial implications. The course aims to engage students with marketing research methods by considering examples and applications, along with the challenges of conducting research in the real world. (Fall/Spring)
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MK 442 - Strategic Marketing (3.00 cr.)
Prerequisite: MK 240 or BH 240 . Restricted to seniors. Explores marketing's role in creating value for the firm and its stakeholders. Examines marketing strategy in the context of global competition and strategic uncertainty. Focuses on the strategic and analytical approach to making marketing decisions. Builds analytical skills in diagnosing marketing problems, identifying opportunities, analyzing alternative courses of action, and recommending market strategies and action plans. Students evaluate, formulate, and implement marketing strategy across the product life cycle. (Fall/Spring)
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MK 444 - New Product Development and Management (3.00 cr.)
Prerequisite: MK 240 or BH 240 , and 60 credits. Studies innovation in terms of developing and marketing new products. Students learn the stages of a new product development process, identify the components of new product development strategy, and understand how to structure organizations for creativity and innovation. Topics include managing new product failure, multivariate statistical techniques like factor analysis and cluster analysis, and technology-based new product development.
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MK 447 - Integrated Marketing Communication (3.00 cr.)
Prerequisite: MK 240 or BH 240 , and 60 credits. Provides a broad introduction to Integrated Marketing Communication (IMC). Students develop an understanding of how to plan and implement an IMC program in a business or nonprofit organization. Topics include IMC planning, advertising principles, media planning, digital marketing, sales promotion, public relations, and regulatory issues in marketing communications.
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MK 448 - Socially Responsible Marketing (3.00 cr.)
Prerequisite: MK 240 or BH 240 , and 60 credits. Ethical decision making in marketing requires complex trade-offs that include consideration of immediate and long-term costs and benefits to the decision maker, the organization, customers, the community, and the world. Students develop the reasoning capabilities to effectively make such decisions.
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MK 449 - Special Topics in Marketing (3.00 cr.)
Prerequisite: MK 240 or BH 240 , and 60 credits. Provides an opportunity for students to study contemporary marketing topics. Each topic incorporates an in-depth understanding of theoretical concepts and practical applications. Potential topics include health care marketing, financial services marketing, and nonprofit marketing. May be repeated for credit with different topics.
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MK 450 - Branding and Packaging (3.00 cr.)
Prerequisite: MK 240 or BH 240 , and 60 credits. Provides an in-depth understanding of how branding and packaging are used to gain the target audience's attention in the competitive retail environment. Students learn to utilize product packaging as a critical strategic element for brand identity and differentiation. Key topics include brand recognition, branding a service, consumer research, brand extensions, emotional branding, global brands, legal issues, and store brands versus national brands. Case analysis is used to reinforce topics and develop analytical skills by examining the branding strategy of current industry leaders. Possible case studies include Mr. Peanut as a brand icon; Ritz-Carlton's segmentation strategy; Tide's environmentally friendly packaging; Branding the Rio de Janeiro 2016 Summer Olympics; Oreo Cookie Turns 100; Brand Management at Panera Bread; Branding Las Vegas Internationally; and Risks and Rewards of a Celebrity Endorser.
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MK 451 - Retail Marketing (3.00 cr.)
Prerequisite: MK 240 or BH 240 , and 60 credits. Examines the strategic role of retailing in the distribution of consumer goods and services. Students learn why consumer insight and superior execution are critical factors for building retail brands that will be successful in the future. Key topics include retail formats, multichannel retailing, merchandise assortments, retail locations, holiday sales trends, supply chain management, customer relationship management, pricing, store layout and design, retail communication mix, and customer service. Case analysis is used to reinforce course topics and develop analytical skills by examining the retailing strategy of leaders in the industry such as 1-800flowers.com, Bass Pro Shops, Buycostumes. com, Costco, Home Depot, Kohl's, Macy's, Nordstrom, Patagonia, Pizza Hut, Subway, Target, Tesco, Walgreens, Walmart, and Whole Foods.
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MK 452 - Services Marketing (3.00 cr.)
Prerequisite: MK 240 or BH 240 , and 60 credits. The United States, as well as much of the world economy, is dominated by services. In the United States, approximately 80 percent of the labor force and 78 percent of the gross domestic product is accounted for by services. The primary theme of the course is that service organizations require a distinctive approach to marketing strategy-both in its development and execution. Ideas from MK 240 or (BH 240 ) and other marketing courses are expanded to make them specifically applicable to service industry settings. Key topics include applying the seven Ps to services, determining customer expectations and perceptions, designing services, managing customer relationships (CRM), delivering and performing services, and analyzing financial and economic effects of services.
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MK 453 - Sports Marketing (3.00 cr.)
Prerequisite: MK 240 or BH 240 , and 60 credits. Restricted to business administration majors with a concentration in marketing or marketing minors. Provides students with a foundation and basic understanding of the marketing of sports and the marketing through sports. Topics include investigating the role of sports at various levels; for example, amateur and professional levels and domestic and international levels. Students learn to understand and appreciate the development of sports marketing, along with its impact on current industry practices.
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MK 499 - Marketing Internship (3.00 cr.)
Prerequisite: MK 240 or BH 240 . Restricted to seniors. Prepares students for careers in marketing through practical work experience and in-class discussion. With the assistance of the instructor, students select an internship site. They become familiar with the sponsor's marketing function and accomplish marketing related projects by working with a marketing professional for 150 hours. This experience is summarized in an internship resume for use in the job search process. Topics for class discussion include marketing career paths, marketing competencies sought by employers, time management, harassment in the workplace, resume writing, networking, and other topics focusing on professional success and self-development in the marketing environment. Only one internship course may count toward degree requirements.
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Mathematics |
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MA 004 - Review of Math for College (0.00 cr.)
Sets of real numbers, polynomials, algebra of fractions, first degree equations, and inequalities in one variable; exponents, radicals, complex numbers, graphing equations, and inequalities in two variables; systems of equations; and other selected topics. Does not satisfy mathematical sciences core requirement.
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MA 103 - Mathematics for Elementary Teachers: Algebraic (3.00 cr.)
Restricted to elementary education majors. Provides an inquiry-based examination of basic concepts, operations, and structures occurring in numbers, number sense, and algebraic reasoning. Students develop a deeper understanding of the numeric, arithmetic, and algebraic concepts required to teach elementary school mathematics. Does not fulfill mathematics and statistics core requirement. (Fall/Spring)
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MA 104 - Mathematics for Elementary Teachers: Geometric (3.00 cr.)
Restricted to elementary education majors. Provides an activity-based exploration of informal geometry in two and three dimensions as well as probability and statistics. Emphasis is on visualization skills, fundamental geometric concepts, the analysis of shapes and patterns, and analyzing and displaying data. Students develop a deeper understanding of mathematical concepts required to teach mathematics in elementary school. Does not fulfill mathematics and statistics core requirement. (Fall/Spring)
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MA 106 - Topics in Modern Math: Ciphers and Codes (3.00 cr.)
Prerequisite: Written or electronic permission of the instructor is required for students who have credit for MA 251 . The mathematical basis of elementary ciphers and codes including substitution ciphers, public key ciphers, and RSA system. Topics include elementary number theory and modular arithmetic. A graphing calculator will be used.
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MA 107 - Mathematics, Numbers and the Real World (3.00 cr.)
The nature of mathematical reasoning and the concept of proof in relation to concrete problems. Topics may include inductive reasoning, deductive reasoning, various number systems and their history, everyday arithmetic, financial management, introductory probability, and statistics. Topics are often discussed with a view toward practical applications and interesting real world examples. Closed to students who have credit for MA/ST 200-level courses.
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MA 108 - Special Topics in Modern Math (3.00 cr.)
Special topics in elementary mathematics. Topic varies depending on interest of the instructor. Closed to students who have credit for MA/ST 200-level courses. May be repeated for credit with different topics.
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MA 109 - Precalculus (3.00 cr.)
Prerequisite: MA 004 or a score of 56 or better on Part I of the Math Placement Test or a math SAT score of 560 or better or a math ACT score of 24 or better. For students intending to take Calculus (MA 151 or MA 251 ) whose mathematical background is insufficient as determined by the placement test. Reviews algebra including factoring, exponents, and radicals; equations and inequalities; functions and relations including algebraic, exponential, logarithmic, and trigonometric functions. Does not satisfy mathematics and statistics core requirement. Technology will be used.
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MA 151 - Applied Calculus (3.00 cr.)
Prerequisite: MA 109 or a score of 48 or better on Part II of the Math Placement Test or one year of high school calculus. A one semester introduction to calculus. Definition, interpretation, and applications of the derivative especially in business and social sciences. A graphing calculator and/or computer will be used. Degree credit will not be given for both MA 151 and MA 251 . Closed to students minoring in mathematics or statistics.
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MA 200 - Opportunities in STEM (1.00 cr.)
The colloquium focuses on internships, research, and career options available to students in Computer Science, Physics, Mathematics, and Statistics (CPaMS) through speaker talks, career center workshops, and field trips to research and industry partners. This course is intended for natural and applied science majors. Written or electronic permission of the instructor. Required for all CPaMS Scholars in their second year. Does not count toward the 120-credit graduation requirement. Same course as CS 200 , PH 200 , ST 200 . (Pass/Fail) (Fall only)
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MA 251 - Calculus I (4.00 cr.)
Prerequisite: MA 109 or a score of 56 or better on Part II of the Math Placement Test or one year of high school calculus. A rigorous approach to Calculus for all majors. Topics include limits, definition, interpretation, and applications of the derivative; differentiation rules; antiderivatives; definition of definite and indefinite integrals; and the Fundamental Theorem of Calculus. Degree credit will not be given for both MA 151 and MA 251. IFS
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MA 252 - Calculus II (4.00 cr.)
Prerequisite: At least a C- or better in MA 251 . A continuation of MA 251 . Techniques and applications of integration; improper integrals; parametric equations and polar coordinates; sequences and series. IFS
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MA 295 - Discrete Structures (3.00 cr.)
Prerequisite: CS 151 or CS 201; MA 109 or a score of 56 or better on Part I of the Math Placement Test or one year of high school calculus. Boolean algebra, combinatorics, inductive and deductive proofs, sets, graphs, functions, and recurrence relations. Same course as CS 295 . (Fall only)
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MA 301 - Introduction to Linear Algebra (3.00 cr.)
Prerequisite: MA 252 or CS 295 or MA 295 . An introduction to the basics of matrices, linear transformations, and vector spaces along with selected applications. Topics include linear independence, dimension, solutions of linear systems, eigenvalues, and diagonalization. Applications are drawn from areas such as computer graphics, input-output analysis, and least squares. The computer package MATLAB is introduced and used throughout the course.
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MA 302 - Programming in Mathematics (3.00 cr.)
Prerequisite: CS 151 or CS 201; MA 301 (may be taken concurrently). The basics of MATLAB programming are covered through the investigation of various mathematical topics, including functions, conditional statements, loops, and plotting.
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MA 304 - Ordinary Differential Equations (3.00 cr.)
Prerequisite: MA 351 , or MA 252 and written permission of the instructor. An introduction to ordinary differential equations. Techniques for solving and analyzing first and second order differential equations, both linear and nonlinear; systems of differential equations. Qualitative and numerical methods as well as closed form solutions are emphasized, and mathematical software is used. No computer experience necessary. (Spring only)
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MA 351 - Calculus III (4.00 cr.)
Prerequisite: At least a C- or better in MA 252 . A continuation of MA 252 into multivariable calculus. Topics include vectors, lines, planes, and surfaces in three dimensions; vector functions and their derivatives and integrals; partial derivatives, gradients, directional derivatives, maxima, minima, Lagrange multipliers; multiple integrals, area, volume, surface area, integration in different coordinate systems. Line integrals, Green's theorem, Stokes' theorem and the divergence theorem are also studied.
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MA 395 - Discrete Methods (3.00 cr.)
Prerequisite: MA 252 . The logic of compound statements, mathematical induction, set theory, counting arguments, permutations, combinations, and probability. Problem solving is stressed.
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MA 421 - Analysis I (3.00 cr.)
Prerequisite: MA 395 . A rigorous development of topics in calculus, and a systematic study of basic analysis with an emphasis on formal proofs. Topics include properties of the real line, sequences, series, theory of limits, continuity, theory of differentiation, and integration of functions of one variable. (Fall only)
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MA 422 - Analysis II (3.00 cr.)
Prerequisite: MA 351 , MA 421 . A continuation of MA 421 . Possible topics include theory of integration of functions of one variable, improper integrals, series, functions of several variables, and metric spaces. (Spring only) (Even Years)
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MA 424 - Complex Analysis (3.00 cr.)
Prerequisite: MA 351 . Geometry of complex numbers, complex functions, analytic functions, harmonic functions, contour integration, Cauchy's Integral Formula, Laurent series, residue theory, conformal mappings.
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MA 427 - Numerical Analysis (3.00 cr.)
Prerequisite: MA 301 , MA 302 , or written permission of the instructor. Emphasizes the development of numerical algorithms to provide stable and efficient solutions to common problems in science and engineering, along with MA 428 . Topics include direct and iterative methods appearing in linear algebra, root finding methods, and interpolation. (Fall only) (Even Years)
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MA 428 - Computational Mathematics (3.00 cr.)
Prerequisite: MA 302 , MA 304 , or written permission of the instructor. This course, along with MA 427 , emphasizes the development of numerical algorithms to provide stable and efficient solutions to common problems in science and engineering. Topics include numerical differentiation, initial value problems, two point boundary value problems, and partial differential equations. (Fall only) (Odd Years)
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MA 431 - Geometry (3.00 cr.)
Prerequisite: MA 395 . A review of Euclidean geometry and an introduction to non-Euclidean geometry. Rigorous deduction and axiom systems are emphasized. Possible techniques include the use of coordinate geometry, linear algebra, and computer geometry systems. (Spring only) (Even Years)
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MA 437 - Combinatorics (3.00 cr.)
Prerequisite: MA 351 or written permission of the instructor. An introduction to combinatorial objects, calculations, and techniques of proof. Topics may include bijective counting, multisets and multinomial coefficients, partitions, sequences, generating functions, the inclusion-exclusion principle, distributions, and partially ordered sets.
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MA 441 - Ring Theory (3.00 cr.)
Prerequisite: MA 301 , MA 395 . An investigation of the fundamental algebraic systems of integers, rings, polynomials, and fields. Topics drawn from homomorphisms, cosets, and quotient structures.
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MA 442 - Group Theory (3.00 cr.)
Prerequisite: MA 301 , MA 395 . An investigation of the fundamental algebraic system of groups. Topics include homomorphism, cosets, and quotient structures. May include applications, Sylow theory, combinatorics, coding theory, Galois theory, etc. (Spring only) (Odd Years)
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MA 443 - Polynomial Algebra (3.00 cr.)
Prerequisite: MA 301 and MA 395 . A survey of theoretical and applied problems on polynomials. Topics may include polynomial rings and ideals, affine varieties, Groebner bases, elimination theory, splines, robotics, and the combinatorial structure of monomial ideals.
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MA 445 - Advanced Linear Algebra (3.00 cr.)
Prerequisite: MA 301 . A deeper study of matrices and their applications, diagonalization, canonical forms, eigenvectors and eigenvalues, perturbation of matrices, computational algorithms.
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MA 447 - Number Theory (3.00 cr.)
Prerequisite: MA 395 . Integers, divisibility, Euclid's algorithm, Diophantine equations, prime numbers, congruences, including quadratic reciprocity and Euler's phi-function. Additional topics to be chosen by the instructor.
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MA 448 - Graph Theory (3.00 cr.)
Prerequisite: MA 395 or written permission of the instructor. The fundamentals of graphs are discussed. Topics may include graphs, trees, connectivity, Eulerian circuits, Hamiltonian cycles, vertex and edge colorings, planar graphs, and extremal problems.
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MA 481 - Operations Research (3.00 cr.)
Prerequisite: MA 301 . Linear programming and related techniques of combinatorial optimization with applications. Includes the simplex algorithm, transportation, optimal assignment, network flow, shortest path and travelling salesperson problems.
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