GB 851 - Strategic Business Intelligence

(3.00 cr.)

Prerequisite: GB 704 . Introduces students to the concepts of managerial decision making through business intelligence (BI) and data mining, as well as data mining software such as SAS Enterprise Miner and SAS Visual Analytics. Students develop an understanding of the strengths and limitations of data mining techniques, and they actively engage in data mining projects applying these techniques. Broad overviews are provided to both descriptive and predictive modeling techniques including association, clustering, and prediction. The concepts of data input, data partitioning, variable selection, transformation, imputation, and model assessment (specifically lift charts and ROC curves) are presented. Students observe and participate in the entire data mining process from data acquisition to final model deployment. Managerial concepts are discussed using cases. A real-world project serves as the culmination of this sequence.

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