2018-2019 Undergraduate Academic Catalogue 
    
    Mar 28, 2024  
2018-2019 Undergraduate Academic Catalogue [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

CM 355 - Advertising Management

(3.00 cr.)

Prerequisite: CM 226  or CM 307 . Students explore the challenges of account management, account planning, and media planning/buying-functions that are crucial in the advertising industry. The course focuses on developing advertising plans and budgets, conceiving media plans and advertising strategies, and executing media buys.



Add to Portfolio (opens a new window)