2018-2019 Undergraduate Academic Catalogue 
    
    Mar 28, 2024  
2018-2019 Undergraduate Academic Catalogue [ARCHIVED CATALOG]

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CM 356 - Case Studies in Public Relations

(3.00 cr.)

Prerequisite: CM 227  or CM 307 . An in-depth approach to the practical aspects of public relations management. Using real-life examples from the corporate, government, education, and nonprofit sectors, students discover how and why public relations practitioners make decisions and apply their techniques. The psychological, ethical, and legal aspects of public relations communications are covered.



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