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Apr 18, 2024
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CM 359 - Advertising Culture and Identity(3.00 cr.)
Prerequisite: CM 226 or CM 227 or CM 307 . Students examine the role of the audience's identity in the advertising process. Students learn about the potential for advertising messages to shape and reflect the identity of viewers; the role of viewer identity in determining advertising outcomes; and the effectiveness of how commercial messages are influenced by the personal and social identities of consumers.
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