CM 376 - Media Training

(3.00 cr.)

Prerequisite: CM 227 or CM 307 . A course in professional skills for effective self-presentation in any communication medium. Media training formerly was the arcane concern of corporate spokespersons and politicians. Now, people increasingly live their lives in public view, with smart phone video capability available everywhere; social media outlets such as YouTube and Twitter; and the explosion in traditional media complements such as cable television and internet radio. Students learn how to conduct themselves in this mediated public environment and how to train others to do so. Topics include pitching to the media; understanding what journalists want; protecting from being misquoted or quoted out of context; and delivering key messages both in short windows and longer opportunities such as being a guest on a television show. (Fall only)