MK 349 - Customer Experience Management: The Disney Study Tour

(3.00 cr.)

Prerequisite: MK 240 or BH 240 . Restricted to sophomores, juniors, or seniors with a cumulative GPA of 2.500 or higher. Students examine Customer Experience Management (CXM). Considered the new battlefield for business, CXM deals with how businesses design and manage their touchpoints with customers. The goal is to not only satisfy customers at one touchpoint, but to delight and excite them throughout their entire experience journey. As a result, customers may become repeat patrons and active advocates for the brand. The course consists of classes at Loyola followed by a study tour at Walt Disney World (Orlando) - a world leader in CXM. At Disney, students get a first-hand and behind-the-scenes look at CXM and are taught by Disney professionals. Written or electronic permission of the instructor. A fee is charged, amount varies. (Spring only)