CM 350 - Advertising Copy Writing

(3.00 cr.)

Students participate in a copywriting workshop aimed at providing practice in writing print advertisements (magazine, newspaper, billboards), radio and television commercials, storyboards, direct mail, and other types of material. Consideration given to how the copywriter interacts with the creative team and the development of a complete campaign.

Prerequisite: CM 226 or CM 307 .
Sessions Typically Offered: Fall/Spring
Years Typically Offered: Annually