CM 359 - Advertising Culture and Identity

(3.00 cr.)

Students examine the role of the audience's identity in the advertising process. Students learn about the potential for advertising messages to shape and reflect the identity of viewers; the role of viewer identity in determining advertising outcomes; and the effectiveness of how commercial messages are influenced by the personal and social identities of consumers.

Prerequisite: CM 226 or CM 227 or CM 307 .
Sessions Typically Offered: Fall/Spring
Years Typically Offered: Annually