2019-2020 Undergraduate Academic Catalogue 
    Jul 06, 2022  
2019-2020 Undergraduate Academic Catalogue [ARCHIVED CATALOG]

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CM 384 - Book Marketing and Promotion

(3.00 cr.)

Students learn to position books in the marketplace by direct sales and by wholesale distribution to chain and independent bookstores; write news releases; pitch review media; conduct print and electronic publicity campaigns; and plan author events. Projects support books published by Apprentice House.

Sessions Typically Offered: Spring
Years Typically Offered: Annually

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