2019-2020 Undergraduate Academic Catalogue 
    Jul 06, 2022  
2019-2020 Undergraduate Academic Catalogue [ARCHIVED CATALOG]

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CM 404 - Senior Capstone in Public Relations

(3.00 cr.)

A capstone course for the public relations specialization integrating all facets of the public relations mix. Students demonstrate their ability to conduct research, develop a public relations program, and execute the plan. Generally, students work in teams to develop a campaign on behalf of a client.

Prerequisite: CM 203 ; CM 226  or CM 227  or CM 307 ; CM 354 ; one additional 300-level advertising/public relations specialization course. 
Restrictions: Restricted to seniors.

Sessions Typically Offered: Fall/Spring
Years Typically Offered: Annually

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