2019-2020 Undergraduate Academic Catalogue 
    Sep 23, 2023  
2019-2020 Undergraduate Academic Catalogue [ARCHIVED CATALOG]

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MK 240 - Marketing

(3.00 cr.)

Students acquire an understanding of marketing's role in helping an organization create value. Students learn to identify the elements of the marketing mix, recognize how these elements can be integrated to achieve organizational objectives, and describe a product's marketing plan. Topics include market research, consumer behavior, market segmentation, targeting, positioning, and the marketing mix-product, promotion, pricing, and distribution.

Restrictions: Restricted to sophomores, juniors, or seniors.

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