CM 355 - Advertising Management

(3.00 cr.)

Students explore the challenges of account management, account planning, and media planning/buying-functions that are crucial in the advertising industry. The course focuses on developing advertising plans and budgets, conceiving media plans and advertising strategies, and executing media buys.

Prerequisite: CM 226 or CM 307 .
Sessions Typically Offered: Fall/Spring
Years Typically Offered: Annually