CM 356 - Case Studies in Public Relations

(3.00 cr.)

An in-depth approach to the practical aspects of public relations management. Using real-life examples from the corporate, government, education, and nonprofit sectors, students discover how and why public relations practitioners make decisions and apply their techniques. The psychological, ethical, and legal aspects of public relations communications are covered.

Prerequisite: CM 227 or CM 307 .
Sessions Typically Offered: Fall/Spring
Years Typically Offered: Annually