MK 444 - New Product Development and Management

(3.00 cr.)

Studies innovation in terms of developing and marketing new products. Students learn the stages of a new product development process, identify the components of new product development strategy, and understand how to structure organizations for creativity and innovation. Topics covered include understanding the different types of new products, managing new product failure, and developing technology-based innovations. Based on design thinking principles, the course includes a mix of discussions, case studies, and hands-on activities. In particular, students work in teams to conduct market research and develop an innovation.

Prerequisite: MK 240 or BH 240 , and 60 credits.
Sessions Typically Offered: Varies
Years Typically Offered: Annually