ME 745 - Writing and Planning for Social Media

(3.00 cr.)

Students extensively practice writing for the different platforms associated with social media with a special emphasis on blogging and tweeting. This course explores the characteristics of the different channels associated with social media including audience, usage patterns and impact, and the particular challenges posed by writing for social media. Students also learn how to plan an effective calendar to guide the posting of social media content and receive certification in using a social media dashboard and management tool.

Sessions Typically Offered: Fall/Spring
Years Typically Offered: Annually