GB 749 - Customer Experience Management: The Disney Study Tour

(3.00 cr.)

Students examine Customer Experience Management (CXM). Considered the new battlefield for business, CXM deals with how businesses design and manage their touchpoints with customers. The goal is to not only satisfy customers at one touchpoint, but to delight and excite them throughout their entire experience journey. As a result, customers may become repeat patrons and active advocates for the brand. The course consists of classes at Loyola followed by a study tour at Walt Disney World (Orlando) - a world leader in CXM. At Disney, students get a first-hand and behind-the-scenes look at CXM and are taught by Disney professionals. Offered as a study tour course. Serves as an elective for both Management and Marketing specializations. A fee is charged, amount varies.

Prerequisite: GB 702 .
Sessions Typically Offered: Summer
Years Typically Offered: Annually