2021-2022 Undergraduate Academic Catalogue 
    Jun 14, 2024  
2021-2022 Undergraduate Academic Catalogue [ARCHIVED CATALOG]

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CM 358 - Social Media in Advertising and Public Relations

(3.00 cr.)

A study of social media use (e.g., Facebook, Twitter) for advertising and public relations functions, including promotion of products and services, image formation and management, and community relations. Students learn industry "best practices" for utilizing social media-such as consumer tracking/measurement and search engine optimization (SEO)-and plan a social media campaign. Use of classroom technology is required.

Prerequisite: CM 226  or CM 227  or CM 307 . 
Sessions Typically Offered: Varies
Years Typically Offered: Annually

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