2021-2022 Undergraduate Academic Catalogue 
    Jul 12, 2024  
2021-2022 Undergraduate Academic Catalogue [ARCHIVED CATALOG]

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CM 359 - Advertising Culture and Identity

(3.00 cr.)

Students examine the role of the audience's identity in the advertising process. Students learn about the potential for advertising messages to shape and reflect the identity of viewers; the role of viewer identity in determining advertising outcomes; and the effectiveness of how commercial messages are influenced by the personal and social identities of consumers.

Prerequisite: CM 226  or CM 227  or CM 307 .
Sessions Typically Offered: Fall/Spring
Years Typically Offered: Annually

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