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Dec 26, 2024
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CM 384 - Book Marketing and Promotion(3.00 cr.)
Students learn to position books in the marketplace by direct sales and by wholesale distribution to chain and independent bookstores; write news releases; pitch review media; conduct print and electronic publicity campaigns; and plan author events. Projects support books published by Apprentice House.
Sessions Typically Offered: Fall
Years Typically Offered: Annually
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