CM 403 - Senior Capstone in Advertising

(3.00 cr.)

A capstone course for the advertising specialization. Students work in a simulated advertising agency environment in order to develop a comprehensive advertising plan and ad campaign on behalf of a client. Students demonstrate their ability to conduct appropriate research, develop advertising strategy, design a media plan, and develop a sales promotion program in service of a comprehensive plan.

Prerequisite: CM 203 ; CM 226 or CM 227 or CM 307 ; one additional 300-level advertising/public relations specialization course.
Restrictions: Restricted to seniors.

Sessions Typically Offered: Fall/Spring
Years Typically Offered: Annually