EC 470 - Pricing Strategy

(3.00 cr.)

Develops expertise in pricing for profitability. Economics and marketing tools are used to consider how firms can successfully price in a variety of situations. Topics include competition, the role of cost in pricing, successful price changes, life cycle pricing, when to negotiate, and price sensitivity. The course is a mix of theory and practical application to frequently occurring business situations. Students delve deeper into a specific area by conducting original research and writing a paper on a topic they develop in conjunction with the professor.

Prerequisite: EC 102 , EC 103 , EC 220 .
Sessions Typically Offered: Varies
Years Typically Offered: Varies