MK 453 - Sports Marketing

(3.00 cr.)

Provides students with a foundation and basic understanding of the marketing of sports and the marketing through sports. Topics include investigating the role of sports at various levels; for example, amateur and professional levels and domestic and international levels. Students learn to understand and appreciate the development of sports marketing, along with its impact on current industry practices.

Prerequisite: MK 240 or BH 240 , and 60 credits.
Restrictions: Restricted to business administration majors with a concentration in marketing or marketing minors.

Sessions Typically Offered: Fall/Spring
Years Typically Offered: Annually