ME 725 - Emerging Media Applications

(3.00 cr.)

Explores best practices in the use of social networks, blogs, Facebook and Twitter, among other platforms in strategic communication campaigns. Students learn how to develop a mission-based social media campaign by exploring topics including setting goals, objectives, and key perfomance indicators (KPIs). Students create social media properties, and schedule content based on a content strategy employing best search engine optimization (SEO) practices. Students also learn to measure the degree of success of their social media campaigns in real-time.

Sessions Typically Offered: Fall/Spring
Years Typically Offered: Annually