ME 770 - Social Network Analysis

(3.00 cr.)

Reviews foundational concepts and applications of social network analysis in the field of communication. Students select an organization or group and craft an RFP for a social network analysis to better understand how fans, followers, or customers seek and share information on social media platforms. Students discover how relationships are formed into crowds, clusters, and networks on common social media applications. Students explore the use of sentiment analysis to analyze and interpret hashtags and related issues or topics. Students learn about and sample data visualization and social networking tools. Students study contemporary applications of social network analysis in the fields of politics, public health, and social movements. Students understand what data is needed to undertake a social network analysis of their organization, what tools to best use to capture, analyze, and effectively present that data.

Sessions Typically Offered: Fall/Spring
Years Typically Offered: Annually