CM 226 - Introduction to Advertising

(3.00 cr.)

This course is designed to foster a critical understanding of advertising as an institution and its role in American culture and society. Students develop a framework within which to understand the continuing dialogue between supporters and critics and confront issues related to the institution's ethical conduct, regulatory issues, and social responsibility. The course serves as an introduction to the field of advertising in which students learn how to connect the institution of advertising to its social, political, economic, and cultural impact on society. Students develop the ability to critically assess the role of advertising, and an awareness of ongoing legal and ethical issues that confront the advertising industry.