EC 470 - Pricing Strategy

(3.00 cr.)

Prerequisite: EC 102 , EC 103 , EC 220 . Develops expertise in pricing for profitability. Economics and marketing tools are used to consider how firms can successfully price in a variety of situations. Topics include competition, the role of cost in pricing, successful price changes, life cycle pricing, when to negotiate, and price sensitivity. The course is a mix of theory and practical application to frequently occurring business situations. (Fall/Spring)