IS 358 - Business Intelligence and Data Mining

(3.00 cr.)

Prerequisite: EC 220 , IS 251 or BH 251 , and MA 151 or MA 251 ; or written permission of the department chair. Students are introduced to data mining as a technology to discover information and knowledge from large datasets for business decisions. Students utilize SAS Enterprise Miner™ to perform data mining using methods such as clustering, regression and decision trees. Students develop a project using current business intelligence technology for data mining. Forms the foundation for customer relationship management in marketing and forensic accounting. IFS