2015-2016 Undergraduate Academic Catalogue 
    
    Mar 28, 2024  
2015-2016 Undergraduate Academic Catalogue [ARCHIVED CATALOG]

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MK 346 - Consumer Behavior

(3.00 cr.)

Prerequisite: MK 240  or BH 240 . Restricted to sophomores, juniors, or seniors. Considers multiple perspectives on consumer behavior, including psychological and sociological, and highlights how understanding consumers can inform marketing strategy. Considers the many facets of consumers as unique individuals and decision makers, the social and cultural influences on consumer behavior, and the ethical responsibility of marketers.



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