MK 348 - International Marketing: European Study Tour

(3.00 cr.)

Prerequisite: Cumulative GPA of 2.500; MK 240 or BH 240 (may be taken concurrently). Develops a global overview of the marketing function. Students learn to describe the international marketing context and identify adaptations in data collection and analysis, product, price, promotion, and distribution necessitated by this context. Topics include cultural, legal, financial, and organizational aspects of international marketing. This course involves a one week study tour with site visits to organizations in several European countries. Preference may be given to marketing majors and minors.