MK 444 - New Product Development and Management

(3.00 cr.)

Prerequisite: MK 240 or BH 240 , and 60 credits. Studies innovation in terms of developing and marketing new products. Students learn the stages of a new product development process, identify the components of new product development strategy, and understand how to structure organizations for creativity and innovation. Topics include managing new product failure, multivariate statistical techniques like factor analysis and cluster analysis, and technology-based new product development.