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Aug 31, 2024
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MK 448 - Socially Responsible Marketing(3.00 cr.)
Prerequisite: MK 240 or BH 240 , and 60 credits. Ethical decision making in marketing requires complex trade-offs that include consideration of immediate and long-term costs and benefits to the decision maker, the organization, customers, the community, and the world. Students develop the reasoning capabilities to effectively make such decisions.
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