2015-2016 Undergraduate Academic Catalogue 
    
    May 28, 2024  
2015-2016 Undergraduate Academic Catalogue [ARCHIVED CATALOG]

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MK 448 - Socially Responsible Marketing

(3.00 cr.)

Prerequisite: MK 240  or BH 240 , and 60 credits. Ethical decision making in marketing requires complex trade-offs that include consideration of immediate and long-term costs and benefits to the decision maker, the organization, customers, the community, and the world. Students develop the reasoning capabilities to effectively make such decisions.



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