2015-2016 Undergraduate Academic Catalogue 
    
    Mar 29, 2024  
2015-2016 Undergraduate Academic Catalogue [ARCHIVED CATALOG]

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MK 453 - Sports Marketing

(3.00 cr.)

Prerequisite: MK 240  or BH 240 , and 60 credits. Restricted to business administration majors with a concentration in marketing or marketing minors. Provides students with a foundation and basic understanding of the marketing of sports and the marketing through sports. Topics include investigating the role of sports at various levels; for example, amateur and professional levels and domestic and international levels. Students learn to understand and appreciate the development of sports marketing, along with its impact on current industry practices.



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