ME 720 - The User Experience

(3.00 cr.)

Reviews the latest theories and research methods developed to better understand how and why people use new media technologies. Students cover a diverse range of perspectives on how users come to identify and make meaning from media, individual motivations and behavior, and the role of user communities. Students then review and apply the latest qualitative methods used by scholars and media companies to better understand target user groups, including usability studies, focus groups, interviews, and web-based surveys.