2015-2016 Graduate Academic Catalogue 
    
    Jul 11, 2025  
2015-2016 Graduate Academic Catalogue [ARCHIVED CATALOG]

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GB 616 - Marketing Management

(2.00 cr.)

Students acquire an understanding of marketing's role in helping an organization accomplish its mission. Students learn the elements of the marketing mix and recognize how these elements can be integrated to achieve organizational objectives. Topics include customer behavior, marketing research, market segmentation, and the marketing mix (product, promotion, price, and place).



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