2015-2016 Graduate Academic Catalogue 
    
    Feb 07, 2023  
2015-2016 Graduate Academic Catalogue [ARCHIVED CATALOG]

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GB 704 - Information and Technology as Strategic Partners

(3.00 cr.)

Prerequisite: All foundation courses. Provides a strategic management approach to developing and sustaining competitive advantage using information and information technology in the enterprise. Major topics include alignment of management organization and technology; business value; emerging technologies such as social media; customer relationship management (CRM); knowledge management; cyber security; business intelligence and analytics; and societal, ethical, and legal issues. Students gain a strong information technology knowledge set and an appreciation for information technology as process enablers, change agents, and strategic facilitators.



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