|
|
Apr 19, 2025
|
|
GB 748 - International Marketing(3.00 cr.)
Prerequisite: GB 702 . Focuses on the application of basic marketing concepts and principles to international marketing situations. Students learn to evaluate the international marketing context, identify adaptations in data collection/analysis, product, price, promotion, and distribution. Topics include cultural, political legal, economic, and organizational aspects of international marketing. Also offered as a study tour course.
Add to Portfolio (opens a new window)
|
|
|