2015-2016 Graduate Academic Catalogue 
    
    Apr 19, 2025  
2015-2016 Graduate Academic Catalogue [ARCHIVED CATALOG]

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GB 748 - International Marketing

(3.00 cr.)

Prerequisite: GB 702 . Focuses on the application of basic marketing concepts and principles to international marketing situations. Students learn to evaluate the international marketing context, identify adaptations in data collection/analysis, product, price, promotion, and distribution. Topics include cultural, political legal, economic, and organizational aspects of international marketing. Also offered as a study tour course.



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