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Sep 07, 2024
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2021-2022 Undergraduate Academic Catalogue [ARCHIVED CATALOG]
Communication, Advertising/Public Relations Specialization, BA
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Introductory Courses:
All Communication, Advertising/PR specialization majors are required to take the following four courses, normally completed by the end of sophomore year:
Intermediate Courses:
Majors must take a combination of eight 300- and 400-level communication courses, which include at least three courses in one specialization. Majors may choose a second specialization.
Advertising/Public Relations Specialization
Requirements for the Major
Spring Term
- CM 201 - Media Writing
- HS 100-Level Core Course
- Language Core or
- Elective
- Natural Science Core
- Social Science Core
Spring Term
- TH 201 - Theology Matters
- CM 300-Level Advertising/PR Specialization Course
- CM 300/400-Level Course
- EN 200-Level or HS 300-Level Course
- Math/Natural Science Core
Fall Term
- CM 300-Level Advertising/PR Specialization Course
- CM 300/400-Level Course
- TH 200-Level Course or PL 200-Level Course
- Fine Arts Core
- Elective
Spring Term
- CM 300-Level Advertising/PR Specialization Course
- CM 300/400-Level Course
- Elective
- Elective
- Elective
Fall Term
- CM 300/400-Level Course
- CM 300/400-Level Course
- Ethics Core
- Elective
- Elective
Notes:
- Communication majors must choose one specialization (Advertising/PR, Journalism, or Digital Media) composed of the appropriate 300-level pathway course (CM 307 or CM 308 ), three 300-level courses within their specialization, and the 400-level senior capstone course in that specialization for which the prerequisites have been met.
- Communication majors may choose a second specialization composed of the appropriate 300-level pathway course (CM 307 or CM 308 ) and three 300-level courses within that specialization. Double specialization majors need to take only one senior capstone course, under the specialization of their choosing, as long as the prerequisites have been met.
- Communication majors may choose a second specialization in Media & Society composed of four appropriate 300-level courses within that specialization. This specialization must be taken along with an Advertising/PR, Journalism, or Digital Media specialization.
- Advertising/PR students are encouraged to minor in Marketing or Business. Digital Media students are encouraged to minor in Fine Arts. Journalism students are encouraged to minor in Writing.
- Students are urged to consider Media Ethics (PL 316 ) as their ethics core course and Statistics (ST 110 ) as their math core course, if appropriate to their skills and interests.
- Photojournalism students should choose either a Communication major and a Visual Arts minor with a Photography concentration, or a Visual Arts major with a Photography concentration and a Communication minor.
- Two, three-credit internships may be counted toward the graduation requirement. A one-credit internship does not count toward the graduation requirement.
- Students must complete the diversity core requirement through a designated diversity core, major, or elective course (see Diversity Core Requirement under Curriculum and Policies).
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