ME 715 - Emerging Media in Strategic Communication

(3.00 cr.)

Students learn how new media technologies are being integrated as part of emerging advertising and public relations campaigns, as well as how they are being used to deliver traditional messages in novel times and spaces. In an increasingly competitive and diversifying media space, communicators are finding new ways to reach their intended audiences. This course fosters an understanding of the roles and limitations of new media for delivering messages and engaging with key audiences, publics, and markets, while allowing students to critically analyze how to best utilize new media to connect with consumers.