GB 704 - Information Technology and Strategy

(3.00 cr.)

Prerequisite: GB 600 or GB 715 , GB 611 or GB 707 . Provides a strategic management approach to developing and sustaining competitive advantage using information and information technology in the organization. Topics include alignment of technology with management and organization goals; business value of technology; enterprise resource planning; customer relationship management; social technologies such as LinkedIn and Facebook; electronic commerce; technology innovations; distributed co-creation, mobile technologies, the growing "Internet of Things", "Big Data"; e-government and public good, cyber security issues; and ethical and legal issues in technology. Students gain a strong information technology knowledge set and an appreciation for information systems as process enablers, change agents, and strategic facilitators using web-based systems.