ME 715 - Emerging Media in Strategic Communication

(3.00 cr.)

Students learn how new and emerging media technologies are being integrated into advertising and public relations campaigns, and how they are being used to deliver traditional messages in novel times and spaces. In an increasingly competitive and diversified media space, communicators are finding new ways to reach their intended audiences. This course fosters an understanding of the roles and limitations of new media for delivering messages and engaging with key audiences, the public, and markets while allowing students to critically analyze how to best utilize new media to connect with consumers.