GB 853 - Social Media and Web Mining

(3.00 cr.)

Prerequisite: GB 851 . Teaches students to uncover underlying themes or concepts contained in large document collections, automatically group documents into topical clusters, classify documents into predefined categories, and integrate text data with structured data to enrich predictive modeling endeavors. Students participate in managerial decision making, using social media and web mining through analyses of these data types. Students also process and prepare textual data for analysis, group documents using similarity measures, identify topics and extract from a document collection, apply association discovery techniques, and address problems from the areas of forensic linguistics, document categorization, and information retrieval. The course provides an introduction to Python which covers the functionality of software SAS Text Miner™—a component for SAS Enterprise Miner™ used in previous courses. Strategic uses of text and social media data are addressed using case studies.