BH 240 - Marketing

(3.00 cr.)

Restricted to sophomore, junior, or senior Sellinger scholars. Students understand marketing's role in helping an organization create value. Students learn to identify the elements of the marketing mix, recognize how these elements can be integrated to achieve organizational objectives, and describe a product's marketing plan. Topics include market research, consumer behavior, market segmentation, targeting, positioning, and the marketing mix-product, promotion, pricing, and distribution. Sellinger scholars are expected to undertake additional reading and prepare research in consultation with the instructor. Fulfills MK 240  course requirement.